Barnes Harley-Davidson Case Study

Barnes Harley-Davidson is Canada’s largest Harley-Davidson dealership with 5 locations across the country. They set the mark for sales of both new and used motorcycles across the country. And that success is no accident. From top to bottom, Barnes Harley-Davidson is using data and digitalization to drive sales growth and streamline operations.

Barnes Harley-Davidson is a 100% data-driven company. They have digitalized every part of their business. There are no paper processes left in the company. Vehicle dealerships are somewhat dated as an industry, but Barnes Harley-Davidson decided to put modern data-driven processes at the core of every decision. This has led them to eschew most traditional outreach to customers, like newspaper ads and sales events, and drive more and deeper engagement with customers through the internet. That approach is working for both customers and the company.